NORDEA GOES GREEN WITH IT

What business, personal, and social costs are involved when traveling by airplane between Copenhagen and Helsinki?
  • Business Cost
    • Expensive for the company 
    • Cost of travelling through airline, for the day in and day out costs of airlines for the 7:10 flight every morning 
    • Substantial amount for flight tickets, transfer, comfort class
    • Accommodate Cost (serve hotels) 
    • Serving Food (lunch) 
  • Personal Cost
    • Time consuming and energy for the person 
    • Phone credit for making personal calls 
    • Transportations fee 
  • Social Cost
    • Frequent travelling means less time with family and friends and less time for oneself. It also causes environmental pollution 
    • Recreational cost 

How can IT be both the culprit and the solution to environmental problems?
  • Solution to environmental problems: Creating more technologies that can reduce travelling times. As examples: video conferencing, teleconferencing, and others.
  • Culprit to environmental problems: IT can be a culprit security purposes or break downs. 
What are the arguments against corporate social responsibility?
  • These are the obstacles of IT going green, and the idea of changing people's behavior and well established practices. In general people do not like change, because of the expected uncertainty.
Why should firms be engaged in making the world more sustainable?
  • Sustainable world mean stable minds. Firms are there for the people. People work in these firms. Therefore, this can result to efficient output. For example: In parallel to the World Sustainable Energy Days, the Energies premise, an exhibition and trade show dedicated to renewable energy sources and energy efficiency, is held. It attracts around 100,000 visitors and around 1,000 exhibiting companies.



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